Curriculum

Search Engine Optimization (SEO) is a fundamental aspect of online success, driving organic traffic and enhancing online visibility. In today’s digital landscape, where competition is fierce, having a strong SEO strategy is crucial for small business owners, eCommerce store owners, website owners, bloggers, and webmasters alike.

What you'll learn:

• Evaluate and improve your website's SEO
• Build backlinks to your website at scale to increase your website's visibility on the search engine results page
• Use insights from keyword research and reporting to improve your search performance

Introduction to SEO

• What is SEO?
• Importance of SEO
• How Search Engines Work

Keyword Research

• Understanding Keywords
• Tools for Keyword Research
• Long-tail vs. Short-tail Keywords

On-Page SEO

• Title Tags and Meta Descriptions
• Header Tags (H1, H2, etc.)
• URL Structure
• Image Optimization

Content Optimization

• Creating Quality Content
• Using Keywords Effectively
• Content-Length and Readability